The Story

"I was literally born into this industry. My parents ran a large grow operation in the 70’s in Mendocino when I was born. My birth certificate actually lists my weight in grams. Like a lot of hippy kids I was born at home and the only scale that was around was the one they used for the business. They also owned the local natural food store. One of my first chores was stuffing blue-green algae powder into capsules after school.

As I watched legalization continued to unfold around the country I became driven to address and serve the health needs of users. After exhaustive research I was shocked to discover that no vitamin line or supplements were directly addressing the health needs of the community. That had to change and now it has."

Justin Lockwood | Founder & CEO


Formulated by our Ph.D.

Dr. Gurfein is an adjunct faculty member in the Department of Medicine at the University of California San Francisco. He received a Sc.B. in Neuroscience from Brown University, a Ph.D. in Neuroscience from Mount Sinai School of Medicine, and completed postdoctoral work at the University of California San Francisco, where he subsequently joined the research faculty.  In Dr. Gurfein’s academic work he has investigated the biological mechanisms of integrative practices and developed novel strategies for treating neurological disease. Along this research path, he has established himself as a NIH-funded principal investigator with several publications in high impact journals. Dr. Gurfein has a deep knowledge of the nutritional supplement research literature and has consulted for several companies developing both consumer wellness products and regulated treatments for chronic disease.